What’s the alternative to a cash ISA?

Since their introduction in 1999 the Cash ISA has been a popular choice for many savers and its popularity has continued to grow. With the government continuously raising the ISA allowance from £3000 to the current £20,000, the amounts subscribed to these tax-efficient accounts has risen by over 55% in the past decade with £39 billion added in 2016/17

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What’s the alternative to a cash ISA